Steve joined California Closets in 1997 when he and his brother bought the territory. The business offered them an ideal split of responsibilities: Tom handled the production while Steve did the designs. “Very quickly I learned that it wasn’t just a business, it was an opportunity to improve peoples’ lives. You see a customer’s smile when they turn the corner into the newly transformed closet, their follow up letters after they have lived with it and then their loyalty as they become not just repeat customers, but part of the California Closets family.”
Teaching high school French and then working for an international freight forwarding company may not be the normal precursors to becoming a closet designer, but they are the foundation of Steve’s approach: provide knowledge where needed, offer individualized solutions, deliver customer service beyond the installation of the job. “I often drop off garment racks prior to the installation so my customers can begin to organize their clothes while removing them. Then I will pick them up a few days after so we can review and tweak the closet together if needed.” Steve believes that we don’t sell shelves and poles, but rather solutions and customer service.
“With the advent of Houzz and Pinterest, my customers provide me with inspiring ideas and the California Closets product team amazingly always has their thumb on that pulse with things like boot drawers, shoe cabinets with door-activated interior lighting and toe kick lighting that pops on as they walk into the closet!” Steve embraces the emphasis on design providing his customers with swatch palettes that include products ranging from leather to back painted glass, from contemporary slab style to traditional mitered trim accents.